Amazon Seller Learning Hub
Documents required, onboarding steps, store setup, listing optimization, PPC and account health. Hum poora kaam sambhal lenge — aap growth par focus karein.
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Documents
- REG‑06 GST, PAN, Aadhaar
- Bank proof: cheque/statement
- Trademark/GS1 for IDs
Onboarding
- Seller Central KYC
- Business & tax details
- MFN start, FBA for winners
Workflow
- GST → Bank → Brand Registry
- GTIN Exemption for Generic
- A+ modules & Storefront
PPC & Health
- Auto → exact harvesting
- ROAS control: negations
- Section 3 appeal format
Documents Required
Amazon Seller Central par register karne ke liye ye core documents aur details ready rakhein. Official GST guidance ke mutabiq, GST registration ke liye PAN, Aadhaar, business address proof, aur bank details ki zarurat hoti hai. Bank details GST ke first login par add kiye ja sakte hain.
- GSTIN certificate (REG-06), PAN of proprietor/company, Aadhaar of signatory
- Bank account proof: cancelled cheque/passbook first page/bank statement
- Business address proof: utility bill or rental agreement matching profile
- Email and mobile not previously linked to suspended accounts
- Optional: Trademark certificate for Brand Registry; GS1 UPC/EAN for product IDs
Reference: Amazon Seller blog on GST registration and bank details guidance.
Onboarding Steps
- Sign up on Seller Central and complete identity verification
- Add business details, pickup address and tax information (GSTIN)
- Set bank account for settlements and configure return settings
- Create first listings: choose MFN (Easy Ship) or FBA as per model
- Enable Prime via FBA for top SKUs once weekly orders are consistent
MFN/Easy Ship se shuruaat sahi hoti hai; high-volume winners ke liye FBA transition karein for Prime eligibility and faster delivery.
GST Compliance & Brand Registry Workflow
Simplified path: pehle REG‑06 GSTIN validate karein, phir settlements ke liye bank verification complete, aur final me Brand Registry/GTIN exemption se catalog aur A+ modules unlock karein.
Store Setup
- Brand Registry ke baad A+ Content aur Storefront enable karein
- Category-wise attribute completeness 95%+ maintain karein
- High-res images, infographics, and comparison charts add karein
- Buy Box ke liye competitive landed price aur on-time dispatch metrics
GTIN Exemption
Generic brand listings ke liye GTIN exemption use karein. Agar aapke paas GS1 product IDs nahi hain, to eligible categories me ‘I do not have a Product ID’ select karke exemption prapt karein.
Listing Optimization
- Keyword research: auto + exact match clustering with long-tails
- Titles 180–200 chars, bullets focusing benefits, backend keywords clean
- Images: white background, lifestyle, infographics, dimension charts
- A+ modules: comparison table, Q&A, branded story for trust lift
Parent–Child Variations
Parent listing me variation theme sahi choose karein (size/color). Wrong grouping se indexing issues aate hain; attributes match hona zaruri hai.
PPC & Growth
- Sponsored Products: discovery (auto), harvesting (exact), defense (brand)
- Sponsored Brands: headline search with Store link
- ROAS/ACoS control via negations, dayparting and budget pacing
- Seasonal campaigns: Prime Day, Great Indian Festival
First 30 days me ranking foundational hoti hai. Reviews and in-stock consistency ke saath PPC harvesting aggressively karein.
Account Health & Section 3
- Prohibited: sales rank manipulation, incentivized reviews, linked accounts
- Inauthentic claims ke liye manufacturer/distributor GST invoice ready rakhein
- Appeal structure: root cause, corrective actions, preventive steps
- Error 5665 fix: brand name evidence and trademark filing details
Why EcomSarthi
Hum end-to-end handle karte hain: account setup, brand registry, cataloging, creatives, PPC, operations aur compliance. Aapka focus brand par rahe — hum execution aur growth metrics drive karte hain.
Official Links
Policy‑Safe Claims Wording
Allowed: “Helps improve organization”, “Designed for comfort”, “Results may vary”.
Avoid: “Guaranteed cure”, “Medical outcomes”, “Absolute performance promises”.
Evidence: Benefits ko usage context, materials aur specs se support karein; medical claims avoid karein.
Image Dimensions & Formats
- Main image: 1600 px longest side, pure white background
- Additional: 1500×1500 px lifestyle, infographics, comparisons
- Zoom enabled at ≥ 1600 px
White background aur high resolution se CTR aur indexing improve hoti hai.
Sample Creative Grid
Main
White background, product centered.
Lifestyle
Usage context, scale and benefits.
Infographics
Specs and feature highlights.
Comparison
Model differences and sizing.
A+
Brand story and Q&A modules.
Packaging
Box contents and safeguards.
Category Attribute Matrix
| Category | Core Attributes |
|---|---|
| Home & Kitchen | Material, Capacity, Dimensions, Warranty, Color |
| Electronics | Model, Specs, Compatibility, Power, Warranty |
| Fashion | Size, Fit, Fabric, Pattern, Care, Color |
Month‑by‑Month Calendar & Budget Ladder
- Jan–Feb: New year organization; low‑mid budgets
- Mar–Apr: Summer prep; scale winners; add negatives
- May–Jun: Travel/outdoor; mid budgets
- Jul–Aug: Monsoon essentials; creatives refresh
- Sep–Oct: Festive prep; high budgets; stock build
- Nov: Peak events; ROI strict; top placements
- Dec: Gifting; storytelling; moderate budgets
In‑Depth Returns/RTO Scripts
Wrong item or damaged on arrival
Packaging photos, replacement initiate, inventory QC feedback loop, listing clarity improve karein.
Spec mismatch
Specs aur compatibility clearly highlight; comparison chart add; alternate suggest karein.
Apparel fit exchange
Size chart and model measurements; quick exchange; feedback incorporate; creatives update.