Flipkart Seller Learning Hub
Documents, onboarding, Smart Fulfillment, F-Assured criteria, ads, catalog and operations. Poora kaam EcomSarthi handle karega.
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Documents
- GSTIN, PAN, bank/address
- Cancelled cheque
- Signature file for invoices
Onboarding
- Seller Hub KYC
- Warehouse & return setup
- Catalog with QC‑ready images
F‑Assured & SF
- Quality, SLA, low cancellations
- Smart Fulfillment opt‑in
- Packaging SOPs
Ads & Ops
- PLA defense, PCA expansion
- Budget pacing, negatives
- Returns & RTO governance
Documents Required
- GSTIN certificate, PAN, Aadhaar of proprietor/director
- Bank account proof and business address proof
- Trademark certificate for brand protection and approvals
Eligible categories and brand approvals depend on Flipkart category team guidelines.
Onboarding Steps
- Register on Seller Hub and complete KYC with GST/PAN
- Add warehouse pickup address and return policies
- Upload catalog with accurate attributes and high-res images
- Opt into Smart Fulfillment for fast delivery and badges
- Monitor performance dashboard for ratings and SLA
F-Assured & Smart Fulfillment
F-Assured badge lane ke liye quality checks, on-time dispatch, low cancellations aur packaging standards maintain karna hota hai. Smart Fulfillment enable karne par Flipkart se speed aur trust badhta hai.
F‑Assured Activation Flow
Path clear rakhein: performance metrics stable karne ke baad Smart Fulfillment opt‑in karein; packaging SOP aur on‑time handover ke saath badge sustain hota hai.
Ads: PLA & PCA
- PLA: product discovery and bestseller defense
- PCA: contextual placements for category expansion
- Budget pacing and negative targeting for ROAS control
Operations & Compliance
- Inventory accuracy, on-time handover and packaging SOP
- Returns and RTO reduction through QC and accurate descriptions
- Tax compliance and reconciliations
Why EcomSarthi
Account setup se growth tak hum saare modules manage karte hain: catalog, ads, operations, compliance. Aapka time bachta hai aur business scale hota hai.
Official Links
Policy‑Safe Claims Wording
Allowed: “Helps organize”, “Crafted with durable materials”, “Designed for comfort”.
Avoid: “Guaranteed unbreakable”, “Medical outcomes”, “Lifetime claims”.
Evidence: Features/specs aur usage context ke saath benefits present karein; overclaims avoid karein.
Image Dimensions & Formats
- Main: 1500×1500 px, consistent background
- Additional: 1200×1200 px details and lifestyle
- F-Assured: clean imagery, dimension charts where applicable
Sample Creative Grid
Front/Back
Overview and pack clarity.
Details
Feature close‑ups.
Lifestyle
Usage context.
Size/Dimensions
Charts and scale.
Packaging
Box/contents.
Warranty
Policy highlights.
Category Attribute Matrix
| Category | Core Attributes |
|---|---|
| Home & Kitchen | Material, Capacity, Dimensions, Warranty |
| Electronics | Model, Specs, Compatibility, Warranty |
| Fashion | Size, Fit, Fabric, Pattern, Care |
Month‑by‑Month Calendar & Budget Ladder
- Jan–Feb: New year organization; modest budgets
- Mar–Apr: Summer prep; scale winners
- May–Jun: Outdoor/travel; mid budgets
- Jul–Aug: Monsoon essentials; creatives refresh
- Sep–Oct: Festive prep; high budgets
- Nov: Peak; ROI discipline
- Dec: Gifting; storytelling
In‑Depth Returns/RTO Scripts
Size/fit issue
Size chart guide, exchange process, feedback capture, creative updates.
Spec mismatch
Specs highlight, compatibility note, alternative suggestion, listing fix.
Packaging damage
Photo evidence, replacement, logistics reinforcement, QC improvements.