Purplle Seller Learning Hub
Cosmetics catalog standards, regulatory compliance, creatives and ads. EcomSarthi beauty growth partner.
Official References
Cosmetics me compliance critical hota hai. Neeche ke references se labeling, ingredients aur safety ke rules clear hote hain:
- CDSCO: Drugs & Cosmetics Act compliance
- BIS Standards: Cosmetic labeling and safety
- FSSAI: Food-category cosmetics and allied items
Ingredients disclosure, batch/lot, MRP aur expiry details seller pages par visible hone chahiye.
Documents & Compliance
- GSTIN, PAN, bank and address proofs
- Trademark/brand authorization letters
- Cosmetic compliance: ingredient list, MRP, batch/expiry
Regulatory details listing me visible hone chahiye for trust and approvals.
Compliance & Listing Flow
Onboarding Steps
- Business KYC complete karein: GSTIN, PAN, bank statements
- Brand authorization/trademark attach karein
- Category mapping: skincare, makeup, haircare, personal care
- Compliance docs ready: ingredient list, batch/expiry labels
- Catalog samples upload karein for QC and imagery standards
- Pricing aur inventory planning finalize karein
Catalog Standards
- Images: product pack, swatches and lifestyle
- Attributes: shade, finish, skin/hair type, ingredients
- Usage instructions and benefits bullets
Ads & Growth
- Seasonal promotions and bundles
- PPC with keyword intent and negative lists
- Ratings and returns management
Operations & SLA
- On-time handover aur packaging SOP maintain karein
- Temperature-sensitive items ke liye storage guidance follow karein
- Returns me tamper-evident seals aur QC evidence maintain karein
Batch/Expiry Labeling Checklist
- INCI ingredient list clear and complete
- Manufacturing and expiry/best-before dates visible
- Batch/Lot number match product and listing
- Net content and usage instructions
- MRP and manufacturer/importer address
Label clarity approvals and customer trust dono improve karta hai.
Premium Imagery Shot‑List
- Front and back of pack
- Texture close-ups and swatches
- Lifestyle usage and before/after where policy-safe
- Ingredients highlight and claims call-outs
- Usage steps visual guide
Template-Based Listing Fields Map
- Shade/Color, Finish/Effect, Skin/Hair Type
- Ingredients, Net Quantity/Volume
- MRP, Batch No, Expiry Date
- Manufacturer, Importer, Country of Origin
- Usage Instructions and Benefits
Benchmarked Listing Samples
Title: Vitamin C Face Serum 30ml | Brightening | Paraben‑Free | For All Skin Types
Bullets: 10% Vitamin C; Hyaluronic hydration; Dermatologically tested; Non‑sticky; Visible glow in 14 days.
Attributes: Skin Type: All; Finish: Radiant; Net Qty: 30 ml; Batch: 24VC301; Exp: 12/2026.
Category Attribute Matrix
| Category | Core Attributes |
|---|---|
| Skincare | Skin Type, Concerns, Ingredients, Texture, Net Content |
| Makeup | Shade, Finish, Coverage, Ingredients, Net Content |
| Haircare | Hair Type, Concerns, Ingredients, Net Content, Fragrance |
| Fragrance | Notes, Concentration, Longevity, Net Content |
Event Calendar & Budget Pacing
- Festive sales: stock build, bundles and creatives refresh
- Budget pacing by ROI; negative terms prune regularly
- Ratings initiatives pre‑event to lift conversion
Returns/RTO Case Studies
Shade mismatch: Swatch clarity + lifestyle images improve expectation matching; returns drop.
Texture complaints: Ingredients and usage guidance add; better reviews and fewer refunds.
Tamper disputes: Tamper‑evident seals and pack photos resolve claims faster.
Why EcomSarthi
Hum cataloging, creatives, compliance aur PPC ko integrate karke conversion uplift karte hain. Documentation clean hone par approvals fast milte hain.
FAQs
Cosmetics labeling me mandatory details kya hain?
Ingredient list INCI format, batch/lot, MRP, net content, expiry/manufacturing dates, manufacturer/importer details.
Imagery standards kya follow karne hain?
Front, back, close-up texture/swatches, lifestyle, usage steps. Background consistent aur glare-free.
Returns dispute handle kaise karein?
Sealed products ke liye tamper evidence photos, batch match verification, usage claims ke liye policy reference attach karein.
Policy‑Safe Claims Wording
Allowed phrasing: “Helps reduce appearance of dark spots”, “Clinically evaluated on a panel”, “Results may vary based on skin type”.
Avoid: “Cures acne permanently”, “Guaranteed instant fairness”, “Medical outcomes”.
Evidence: Claim ko support karne ke liye ingredient rationale, usage guidance aur before/after only when policy‑safe and non‑medical.
Image Dimensions & Formats
- Main: 1500×1500 px, JPEG/PNG, clean white or consistent background
- Swatches: 800×800 px grid, color‑accurate
- Compression: high quality, minimal artifacts
Color accuracy aur glare control conversion uplift karta hai.
Sample Creative Grid
Front/Back
Pack visibility and mandatory info.
Texture/Swatch
Shade and finish clarity.
Lifestyle
Usage and benefit demonstration.
Ingredients
Key actives and rationale.
Usage Steps
How to apply and frequency.
Compliance
Batch, expiry and MRP clarity.
Month‑by‑Month Calendar & Budget Ladder
- Jan–Feb: New year detox; low‑mid budgets; creative refresh
- Mar–Apr: Summer skincare; scale winners; add negatives
- May–Jun: Sunscreen focus; mid budgets; bundle testing
- Jul–Aug: Monsoon haircare; retargeting uplift; mid‑high budgets
- Sep–Oct: Festive prep; high budgets; stock build
- Nov: Peak events; top creatives; strict pacing
- Dec: Year‑end; storytelling; moderate budgets
Budgets ROI targets se pace karein; losers prune; winners scale.
In‑Depth Returns/RTO Scripts
Shade mismatch resolution
Customer ko swatch guide aur return policy explain karein; next purchase ke liye shade matching tips provide karein.
Sensitivity complaint handling
Usage frequency reduce karne ka suggestion; patch test guidance; medical claims avoid; evidence document karein.
Tamper dispute handling
Packing photos share karein; batch verification; sealed status; policy ke according resolution process follow karein.