TataCliq Seller Learning Hub
Premium approvals, brand onboarding, catalog standards and operations. EcomSarthi premium marketplace partner.
Official References
Premium marketplace me brand approvals aur compliance ka role zyada hota hai. Neeche helpful references:
- IP India: Trademark registration
- BIS: Applicable product standards (apparel/accessories)
- GST: Tax registration and compliance
Brand authorization letters aur clean documentation approvals fast karte hain.
Brand Onboarding
- Company documents: GSTIN, PAN, bank and address proofs
- Brand documents: trademark and authorization letters
- Catalog samples and premium imagery standards
Premium Brand Approval Flow
Onboarding Steps
- Business and brand KYC compile karein
- Category and assortment shortlist krein premium positioning ke hisab se
- Imagery benchmarks set karein (studio + lifestyle)
- Pricing, MOQ aur inventory plan ready rakhein
- Storefront assets prepare karein (banners, tiles, copy)
Catalog & Creatives
- Titles, bullets and tags aligned to premium positioning
- Studio + lifestyle imagery and brand store assets
- Variation grouping and attribute completeness
Operations & Growth
- SLA discipline, returns SOPs and service recovery
- Seasonal assortments, bundles and price strategy
- PPC placements and promotions calendar
Quality & Returns
- Size charts, material specs aur packaging QC
- Returns reason codes analyze karein aur fit/quality feedback fix karein
- Service recovery ke liye quick resolutions aur CSAT tracking
Premium Imagery Shot‑List
- Front, back, detail close‑ups
- Lifestyle usage and styled looks
- Fabric/texture macro shots
- Packaging and brand collateral
- Storefront banners and tiles
Template-Based Listing Fields Map
- Apparel: Size, Fit, Fabric, Pattern, Care, Occasion
- Footwear: Size, Upper, Sole, Closure, Occasion
- Accessories: Material, Dimensions, Warranty
Category Attribute Matrix
| Category | Core Attributes |
|---|---|
| Men’s Shirts | Fabric, Fit, Sleeve, Pattern, Size, Care |
| Women’s Dresses | Fabric, Neckline, Sleeve, Length, Size, Occasion |
| Sneakers | Upper, Sole, Closure, Cushioning, Size |
| Handbags | Material, Dimensions, Compartments, Closure |
Benchmarked Listing Samples
Title: Premium Cotton Slim Fit Men’s Shirt | Classic Blue | Breathable Fabric
Bullets: 100% cotton; Slim fit; Moisture‑wicking; Machine washable; Office & casual.
Attributes: Fabric: Cotton; Fit: Slim; Sleeve: Full; Pattern: Solid; Care: Machine wash.
Event Calendar & Budget Pacing
- Seasonal drops: new assortments and creatives alignment
- Festive sales: offer architecture and inventory readiness
- Budget pacing: placements by ROI, test and scale
Returns/RTO Case Studies
Fit issues: Size chart clarity and model measurements reduce exchanges.
Material expectations: Fabric macro shots and specs improve satisfaction.
Packaging damage: Reinforced pack and QC checks cut transit damages.
Why EcomSarthi
Premium marketplaces me perception, polish aur operations ek sath chalna chahiye. Hum end-to-end execution se CTR, CVR aur repeat uplift drive karte hain.
FAQs
Premium imagery me kaunse shots mandatory hain?
Front, back, detail close-ups, lifestyle usage aur packaging. Background consistent aur color-accurate.
Brand approvals fast kaise milein?
Valid trademark, authorization letters, and clear catalog samples attach karein. Assortment premium positioning dikhe.
Returns reduce karne ke key levers?
Size/fit accuracy, material specs clarity, packaging and pre-shipment QC. Service recovery response fast rakhein.
Policy‑Safe Claims Wording
Allowed: “Designed for comfort”, “Crafted with premium fabric”, “Helps elevate your everyday style”.
Avoid: “Medical posture improvement”, “Guaranteed stain‑proof”, “Permanent durability claims”.
Evidence: Material specs, care instructions aur usage context highlight karein; exaggerated outcomes avoid karein.
Image Dimensions & Formats
- Main: 2000 px long edge, JPEG high quality, consistent background
- Detail: 1500×1500 px macro or texture shots
- Lifestyle: 1920×1080 px wide frames, color‑accurate
- Model shots: true‑to‑size presentation with measurements
Color accuracy aur fit representation returns reduce karte hain.
Sample Creative Grid
Front/Back
Silhouette and details clear.
Macro
Fabric texture and stitching.
Lifestyle
Styled look and usage context.
Size Guide
Measurements and fit notes.
Care
Wash instructions and fabric care.
Packaging
Brand box or protective pack.
Month‑by‑Month Calendar & Budget Ladder
- Jan–Feb: Winterwear clearance; moderate budgets; retargeting
- Mar–Apr: Spring launches; creatives refresh; scale winners
- May–Jun: Summer apparel; mid budgets; bundles
- Jul–Aug: Monsoon accessories; test placements
- Sep–Oct: Festive prep; high budgets; store merchandising
- Nov: Peak sales; ROI strict; top placements
- Dec: Partywear focus; moderate budgets; storytelling
In‑Depth Returns Scripts
Fit exchange handling
Customer ko size chart aur model measurements reference den; quick exchange initiate; feedback capture.
Material expectation mismatch
Fabric specs explain karein; care instructions; alternative suggestions; creative updates plan karein.
Transit damage
Packing evidence share karein; replacement initiate; logistics feedback aur reinforcement plan.