Ajio Seller Learning Hub
Brand approvals, catalog standards, attributes and operations. EcomSarthi fashion growth partner.
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Brand Approval
- Trademark/auth letters
- Sample catalog
- Imagery standards
- Myntra catalog standards
Catalog & Attributes
- Studio + lifestyle mix
- Fabric/fit/care complete
- Style codes/variations
Fulfillment
- On‑time handover
- Packaging SOPs
- Damage prevention
Returns & Growth
- Rating improvement
- Dispute handling
- Seasonal campaigns
- Flipkart F‑Assured criteria
Documents & Approval
- GSTIN, PAN, bank and address proofs
- Trademark for brand approval
- Catalog samples and imagery standards
Premium Onboarding Flow
Catalog Standards
- Studio + lifestyle images
- Fabric, fit, wash care, attributes completeness
- Style codes and variations
Operations & Growth
- On-time handover and packaging SOP
- Returns management and rating improvement
Policy‑Safe Claims Wording
Allowed: “Soft fabric”, “Designed for comfort”, “Helps elevate look”.
Avoid: “Guaranteed fit for all”, “Absolute performance claims”, “Medical outcomes”.
Evidence: Fabric composition, care instructions, size charts ke saath benefits present karein.
Image Dimensions & Formats
- Studio: 1500×1500 px, white/neutral background
- Lifestyle: 1200×1200 px model/context shots
- Details: fabric/finish macro; size chart overlays
Sample Creative Grid
Front/Back
Overall garment view.
Details
Fabric/finish close‑ups.
Lifestyle
Model styling/context.
Size Chart
Measurements and fit.
Packaging
Box/bag details.
Care
Wash/iron instructions.
Category Attribute Matrix
| Category | Core Attributes |
|---|---|
| Men’s Shirts | Fabric, Fit, Collar, Sleeve, Pattern, Length, Occasion, Wash Care, Size, Color |
| Women’s Tops | Fabric, Fit, Neckline, Sleeve, Length, Pattern, Occasion, Wash Care, Size, Color |
| Accessories | Material, Dimensions, Closure, Color, Warranty, Usage, Care |
Month‑by‑Month Calendar & Budget Ladder
- Jan–Feb: Basics refresh; low‑mid budgets; catalog testing
- Mar–Apr: Summer styles; scale winners; creatives refresh
- May–Jun: Wedding/occasion; mid budgets; influencer boosts
- Jul–Aug: Monsoon essentials; retargeting; reviews build
- Sep–Oct: Festive prep; high budgets; assortment build
- Nov: Peak; ROI strict; bestseller defense
- Dec: Gifting; storytelling; moderate budgets
In‑Depth Returns/RTO Scripts
Size/fit exchange
Size chart prominent, quick exchange enable, feedback capture, creatives update.
Color/finish mismatch
Natural light images, shade disclaimers, alternate suggestion, listing correction.
Damage/defect
Photo evidence, replacement, QC reinforcement, packaging SOP update.