Insights & Playbooks
Original Insights
Vertical Playbooks
Beauty & Personal Care: Nykaa aur Purplle par launch/scale ke liye listings SEO, benefit-led titles (paraben-free, vitamin C), shade/variant clarity aur high-contrast images critical hote hain. Creatives me hero + infographics best perform karte hain.
Home Goods & Essentials: Amazon, Flipkart, JioMart aur BigBasket par variant ladders, multi-pack value aur bundle merchandising AOV uplift karte hain. Titles me size/quantity aur use-case cues (bathroom cleaning, kitchen storage) add karo.
Fashion: Ajio aur Myntra me size charts, returns control aur storefront merchandising se CTR aur conversion badhta hai. Creatives me on-model + flat-lay mix aur infographics (fabric, fit, wash-care) reliable uplift dete hain.
Quick Commerce: Blinkit, Zepto aur Instamart ke liye mobile-first titles, local tags, bundle mechanics aur TTL/SLAs governance essential hai.