Onboarding
Documentation, setup, packaging SOPs and QC.
Listings
Titles, attributes and images tailored to mobile buyers.
Promotions
Local offers, coupons and featured placements.
Operations
Inventory, rejection management and SLAs.
Amazon Now Growth Playbook
Amazon Now ke rapid delivery format me speed, accuracy aur relevance prime levers hote hain. Hum ek structured plan banate hain jo onboarding compliance, mobile-first listings SEO aur hyperlocal promotions par aligned hota hai. City coverage aur neighborhood preferences ke base par catalog optimize kiya jata hai.
Onboarding phase me documentation, GST, FSSAI (food categories), packaging SOPs aur QC readiness complete hoti hai. Warehouse/store stock accuracy, rejection management aur SLAs ke guardrails se penalties aur cancellations control me rehte hain.
Listings engine: Short, intent-led titles; attributes jaise pack size, variant, flavor, expiry; high-contrast images aur local tags CTR aur add-to-cart uplift karte hain. Har SKU ko cataloging standards par align kiya jata hai.
Creatives me label readability paramount hoti hai. White/contrast backgrounds, sharp crops aur differentiators jaise sugar-free, organic, XL pack conversion improve karte hain. product photography aur templates brand consistency ensure karte hain.
Promotions ka cadence hyperlocal hota hai: city/weekend baskets, coupon ladders, featured slots aur bundle mechanics demand spikes ke sath align hote hain. Basket-building constructs AOV uplift deliver karte hain. ads aur promos ko ROAS goals ke sath optimize kiya jata hai.
Operations governance me inventory accuracy, fill rate, TTL compliance, promised time adherence aur rejections RCA weekly reviews me track hote hain. Substitutes, forecasting aur replenishment cadence se OOS minutes minimize hote hain.
Category playbooks: Grocery, beverages, personal care aur home essentials me variant depth aur value ladders repeat drive karte hain. Seasonal calendars timely merchandising push provide karte hain.
Analytics cadence: CTR, conversion, AOV, repeat %, city penetration aur OOS minutes KPIs track karte hue weekly sprints me titles, images, bundles aur coupons ke experiments run kiye jaate hain.
Compliance aur policy-safety strict guardrails ke sath maintain hoti hai — price parity, claims clarity, shelf-life rules aur prohibited items. Account ko risk-free scale karte hue penalties aur suspensions avoid kiye jaate hain.
Outcome: 4–6 hafton me visibility aur conversion uplift; 8–12 hafton me city penetration aur repeat customers ke through revenue compounding achieve hota hai.