Onboarding
Documentation, setup, packaging SOPs and QC.
Listings
Titles, attributes and images tailored to mobile buyers.
Promotions
Local offers, coupons and featured placements.
Operations
Inventory, rejection management and SLAs.
Blinkit Growth Playbook
Blinkit par strong presence banane ke liye three pillars par focus karna zaroori hai: compliant onboarding, mobile-first listings SEO, aur hyperlocal promotions. Hum pehle aapke brand ke current catalog, creatives, inventory aur city-level coverage ka audit karte hain, jisse gaps identify ho sakein. Phir ek actionable plan banaya jata hai jo rapid commerce ke context me conversion aur repeat rate badhata hai.
Onboarding ke dauraan documentation, GST, FSSAI (agar food categories me hai), packaging SOPs aur QC processes standardize kiye jaate hain. Warehouse aur store-level stock accuracy, rejection management aur SLAs par special attention diya jata hai jisse penalties aur cancellations kum ho. Hum partner dashboards par aapke setup ko streamline karte hain aur operations ke liye clear RACI define karte hain.
Listings SEO quick commerce ka engine hai. Short, high-intent titles jo keywords cover karte ho lekin mobile viewport me clip na hon; attributes jaise pack size, flavor, variant, expiry aur benefits; aur high-contrast images jo shelf impact create karein — ye sab CTR aur add-to-cart ko elevate karte hain. Hum cataloging standards follow karte hue har SKU ko optimize karte hain.
Creatives aur visual hierarchy direct conversion par asar dalte hain. Lifestyle shots se zyada, quick commerce me clear-on-white, sharp crops, readable labels aur prominent differentiators (sugar-free, organic, XL pack) best perform karte hain. Hum product photography aur graphics templates provide karte hain jisse aapki brand consistency banaye rakhi ja sake.
Promotions hyperlocal hona chahiye. City-level demand spikes, festival windows, weekend baskets aur neighborhood preferences ke hisaab se coupons, bundles aur featured placements plan kiye jaate hain. Basket-building strategies (e.g., buy-two-save-more, breakfast combo, home cleaning kit) AOV increase karte hain. Hum ads aur promos ko ROAS goals ke saath align karte hain.
Operations success ke bina scale possible nahi. Inventory accuracy, fill rate, TTL compliance, promised time adherence aur rejection RCA par weekly reviews kiye jaate hain. Fail-safe processes ke liye substitute rules, demand forecasting aur replenishment cadence define karte hain. Returns aur damages ko SOP-driven packing se minimize kiya jata hai.
Category Playbooks: Grocery aur beverages me variant depth aur price ladders important hote hain; personal care me benefits-led messaging (paraben-free, dermat-tested) conversion uplift karta hai; home essentials me multi-pack aur value bundles repeat ko drive karte hain. Seasonal calendars — summer coolers, monsoon care, festive gifting — merchandising ko timely push dete hain.
Analytics cadence: CTR, conversion rate, AOV, repeat %, city-wise penetration aur OOS minutes ke KPIs track kiye jaate hain. Weekly sprints me experiment backlog run hota hai (titles, images, bundles, coupon mechanics) aur winners ko catalog-wide roll out kiya jata hai. Dashboard snapshots ke sath action items clearly prioritize hote hain.
Compliance aur policy-safety hamara core hai. Price parity, content claims, shelf-life rules aur prohibited items lists par strict guardrails maintain kiye jaate hain. Hum aapke account ko risk-free scale karte hue penalties aur suspensions se bachate hain.
Outcome: 4–6 hafton me listings visibility, add-to-cart rate aur repeat customers me meaningful uplift dekhne ko milta hai. 8–12 hafton me city penetration aur basket-building strategies ke through steady revenue compounding achieve hota hai.