Onboarding
Documentation, setup, packaging SOPs and QC.
Listings
Titles, attributes and images tailored to mobile buyers.
Promotions
Local offers, coupons and featured placements.
Operations
Inventory, rejection management and SLAs.
Zepto Scale Blueprint
Zepto ke rapid delivery model me speed, accuracy aur relevance sabse important drivers hain. Hum ek structured growth plan banate hain jo onboarding compliance, listings SEO, creatives aur hyperlocal promotions par aligned hota hai. City-wise demand aur neighborhood preferences ko dhyan me rakhte hue catalog ko optimize kiya jata hai.
Onboarding: Documentation, partner setup, packaging SOPs, QC aur warehouse/store readiness pe focus hota hai. Eligibility checks ke baad catalog migration aur attribute enrichment fast-track kiya jata hai jisse early visibility mile.
Listings: Mobile-first titles, core benefits, variant clarity, pack-size signaling, expiry aur usage notes buyers ko quick decisions lene me help karte hain. Hum cataloging workflows se har SKU ko standardize karte hain.
Creatives: Quick commerce me clear label readability aur sharp crops high impact dete hain. Lifestyle photos limited use case me kaam aate hain; primary image ko white background ya high-contrast template me deliver karna best practice hai. Photography aur design templates consistency ensure karte hain.
Promotions: Geo-targeted coupons, featured slots, bundle mechanics aur festival calendars par merchandising chalti hai. Breakfast, evening snacks, cleaning essentials, baby care jaise baskets AOV uplift dete hain. PPC aur promos ko weekly sprints me test karke winners scale kiye jaate hain.
Operations: Fill rate, TTL adherence, OOS control, rejections RCA, substitute rules aur replenishment cadence define ki jati hai. City penetration aur repeat customers track karne ke liye dashboards aur alerts set kiye jaate hain.
Category notes: Grocery me price ladders aur multi-pack value essential hote hain; personal care me benefit-led positioning aur claims clarity conversion uplift deti hai; home essentials me kit bundles repeat ko push karte hain. Seasonal playbooks se timely momentum milta hai.
Outcomes: 4–6 hafton me CTR aur conversion me sustained improvement, 8–12 hafton me AOV aur repeat % me compounding uplift dekhne ko milta hai.
Ready to Grow on Zepto?
Book a free audit and get a personalized plan.