Onboarding
Documentation, setup, packaging SOPs and QC.
Listings
Titles, attributes and images tailored to mobile buyers.
Promotions
Local offers, coupons and featured placements.
Operations
Inventory, rejection management and SLAs.
Dunzo Expansion Strategy
Dunzo ke ecosystem me speed, reliability aur assortment relevance key drivers hain. Hum ek end-to-end plan banate hain jo onboarding compliance, catalog enrichment, creatives aur promotions ko ek cadence me run karta hai. City footprints aur catchment-specific demand ko dhyan me rakhkar merchandising aur inventory ke decisions liye jaate hain.
Onboarding ke phase me documentation, partner setup, packaging SOPs aur QC readiness complete karte hain. Eligibility confirm hone ke saath hi catalog mapping aur attribute fill run hota hai jisse early visibility achieve ho.
Listings SEO: Short titles, core benefits, variant clarity, pack-size aur usage notes buyers ko quick decision support dete hain. Har SKU ko cataloging standards par align kiya jata hai aur images high-contrast templates me deliver ki jaati hain.
Promotions: Geo-specific coupons, bundle mechanics, featured slots aur festival/weekend calendars ke around merchandising plan hoti hai. Breakfast combos, cleaning kits, baby essentials jaise baskets AOV uplift karte hain aur repeat drive karte hain. PPC aur promos ko sprint-led experiments se optimize kiya jata hai.
Operations: Fill rate, TTL compliance, OOS minutes, rejections RCA aur substitute rules ko weekly governance se track kiya jata hai. Replenishment cadence aur demand forecasting se stock-outs minimize hote hain.
Category playbooks aur seasonal momentum ke sath 4–6 hafton me CTR/conversion me uplift, 8–12 hafton me AOV aur repeat % me compounding improvement dekha jata hai.