Onboarding & Health
KYC, roles, performance health and violation prevention.
Cataloging & Content
Titles, attributes, tags and premium visuals for grocery.
Ads & Promotions
Structured ads, budgets and placements to scale.
Operations & SLA
Order flow, inventory, returns and SLA management.
Assortment & Pricing
Bundles, packs and competitive pricing strategy.
Ratings & Reviews
CSAT and proactive service recovery.
Creatives
Hero, lifestyle and infographics optimized for CTR.
Analytics & Actions
Weekly KPIs with actionable levers.
BigBasket Grocery Growth Playbook
Grocery me discovery aur repeat ko drive karne ke liye pack-size signaling, shelf-life governance aur basket-building mechanics critical hote hain. Hum titles ko quantity/size cues ke sath mobile viewport ke liye optimize karte hain aur attributes jaise flavor, variant, expiry, storage aur benefits add karte hain.
Cataloging workflows se SKU-level enrichment hota hai. Multi-pack aur value bundles (2+1, family packs) AOV uplift dete hain. Price ladders aur strike-through discipline conversion improve karte hain.
Creatives: high-contrast primary images jisse label readable ho; benefits badges (sugar-free, organic, XL pack) visible hote hain. Photography templates uniformity aur speed ensure karte hain.
Promotions: event calendars (weekend, festive), geo-targeted coupons aur featured placements ke sath merchandising run hota hai. Breakfast combos, cleaning kits, monthly essentials jaise baskets repeat build karte hain. PPC campaigns ROAS goals ke sath aligned rehte hain.
Operations & SLA: fill rate, TTL compliance, OOS minutes aur returns RCA governance framework me track hote hain. Substitute rules, demand forecasting aur replenishment cadence define ki jati hai.
Outcomes: 4–6 hafton me CTR/conversion uplift; 8–12 hafton me AOV aur repeat % compounding.
BigBasket Policy Summaries
Listing Standards
Compliant attributes, packs and shelf-life claims.
Performance
SLA, cancellations and ratings drive visibility.
Promotions
Event planning with stock, pricing and ads.
Compliance
QC-led cataloging and documentation to prevent violations.
Brand/IP
Respect IP; evidence-backed appeals for claims.
Returns
Reduce via accurate descriptions and QC.
FAQs
Do you manage grocery creatives?
Yes, marketplace-ready visuals aligned to BigBasket guidelines.
How do you reduce returns?
Accurate attributes and QC processes reduce returns.
Do you manage ads?
Yes, ROAS-focused campaigns and placements.
Is catalog expansion included?
Bundles and variations proposed from analytics.
Case Studies & Resources
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