Cataloging
Titles, attributes and imagery suited for handmade goods.
SEO Tags
Keyword research and search tags for discovery.
Ads & Promotions
Structured ads, budgets and placements to scale.
Operations & Compliance
SLA, returns, QC and policy adherence.
Assortment & Pricing
Bundles and competitive pricing strategy.
Ratings & Reviews
CSAT and proactive service recovery.
Storefront & Creatives
Brand store and merchandising modules.
Analytics & Actions
Weekly KPIs with actionable levers.
Etsy Handmade Growth Playbook
Handmade marketplace me story-led content aur search tags ka right mix discovery ko drive karta hai. Hum titles me material, technique, finish, size aur use-case cues add karte hain jisse buyer intent capture ho. Tags ko long-tail queries (handmade ceramic mug, macrame wall hanging, personalized gift) ke sath align kiya jata hai.
Cataloging enrichment me materials, production method (handwoven, hand-carved), care aur personalization options specify hote hain. Variants aur custom fields clarity se conversions uplift hote hain.
Creatives: natural light, clean background aur detail shots ke sath scale aur texture ki clarity di jati hai. Lifestyle images context show karte hain. Photography governance templates uniformity aur brand tone maintain karte hain.
Promotions & ads: seasonal gifting windows, limited editions aur bundles ke sath merchandising run hota hai. PPC campaigns discovery ko boost karte hain jab high-intent tags aur creatives aligned hote hain.
Operations: lead times, returns SOPs aur CSAT loops handmade context me tune kiye jaate hain. Policy-safety ke liye claims aur materials documentation maintain hota hai.
Outcomes: 4–6 hafton me impressions aur favorites uplift; 8–12 hafton me orders aur repeat customers compounding.
Etsy Policy Summaries
Listing Standards
Accurate attributes and policy-safe handmade claims.
Performance
SLA, cancellations and ratings drive visibility.
Promotions
Event planning with stock, pricing and ads.
Compliance
QC-led cataloging and documentation to prevent violations.
Brand/IP
Respect IP; evidence-backed appeals for claims.
Returns
Reduce via accurate descriptions and QC.
FAQs
Do you design handmade creatives?
Yes, marketplace-ready visuals aligned to Etsy guidelines.
Do you manage SEO tags?
Yes, keyword research and search tags for discovery.
Is catalog expansion included?
Bundles and variations proposed from analytics.
How do you reduce returns?
Accurate attributes and QC processes reduce returns.
Case Studies & Resources
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