Cataloging & Claims
Attributes and policy-safe claims specific to cosmetics.
Creatives
Premium imagery and infographics for conversion.
Ads & Promotions
Structured ads, budgets and placements to scale.
Operations & Compliance
SLA, returns, QC and policy adherence.
Assortment & Pricing
Bundles, kits and competitive pricing strategy.
Ratings & Reviews
CSAT and proactive service recovery.
Brand Store
Storefront architecture and merchandising modules.
Analytics & Actions
Weekly KPIs with actionable levers.
Purplle Beauty Growth Playbook
Beauty & personal care me discovery aur conversion dono creatives, claims aur attributes ke synergy se aate hain. Hum Purplle ke cosmetics taxonomy ko dhyan me rakhte hue titles, bullets, benefits aur ingredient cues (vitamin C, niacinamide, retinol, hyaluronic acid) ko optimize karte hain. Shade naming aur variant clarity swatch-level imagery ke sath align hoti hai jisse CTR aur CVR uplift milta hai.
Listing optimization ke liye cataloging standards par focus hota hai: claims jaise paraben-free, sulfate-free, dermat-tested ko policy-safe language me position kiya jata hai; use-case aur skin type cues (oily, dry, sensitive) add kiye jaate hain; pack-size aur routine bundling (cleanser-toner-serum-moisturizer) se AOV grow hota hai.
Creatives conversion ka sabse strong lever hai. Primary image white/high-contrast background me, readable label aur key benefit badge ke sath deliver kiya jata hai. Infographics me ingredients, results timeline aur application steps highlight karte hain. Lifestyle images limited but context-rich hote hain. Hum photography aur design templates se brand consistency ensure karte hain.
SEO tags aur attributes ko Purplle search intent ke hisab se map kiya jata hai: concern-led queries (acne, pigmentation, hair fall), format (serum, shampoo, lipstick), finish (matte, glossy), coverage aur shade family. Structured enrichment se discovery improve hoti hai.
Ads & promotions me event calendars (payday, weekend, festival) aur price ladders chalti hain. ROAS-friendly campaigns aur placements run karte hue hero SKUs ko push kiya jata hai; bundles aur limited-time value packs repeat drive karte hain. PPC aur promos ko sprint-led experiments se optimize kiya jata hai.
Operations & compliance governing framework: claims evidence, batch/expiry governance, returns RCA aur CSAT loops. Reviews harvesting ke liye post-purchase prompts aur service recovery SOPs implement hote hain.
Category notes: skincare me routine bundling aur ingredient-led messaging best perform karte hain; haircare me format + concern pairing (anti-dandruff shampoo + scalp serum) repeat uplift deta hai; makeup me shade finder, finish clarity aur longwear claims conversion push karte hain.
Analytics cadence: CTR, CVR, AOV, repeat %, reviews velocity aur rank changes weekly dashboards me track hote hain. Winners ko catalog-wide roll out kiya jata hai aur lagging SKUs ke liye hypothesis-led fixes run karte hain.
Outcome: 4–6 hafton me visibility aur conversion me sustained improvement; 8–12 hafton me AOV aur repeat customers me compounding growth.
Purplle Policy Summaries
Listing Standards
Compliant attributes and truthful claims reduce violations.
Performance
SLA, cancellations and ratings drive visibility.
Promotions
Event planning with stock, pricing and ads.
Compliance
QC-led cataloging and documentation to prevent violations.
Brand/IP
Respect IP; evidence-backed appeals for claims.
Returns
Reduce via accurate descriptions and QC.
FAQs
Do you design cosmetics creatives?
Yes, marketplace-ready visuals aligned to Purplle guidelines.
How do you reduce returns?
Accurate attributes and QC processes reduce returns.
Do you manage ads?
Yes, ROAS-focused campaigns and placements.
Is catalog expansion included?
Bundles and variations proposed from analytics.
Case Studies & Resources
Ready to Grow on Purplle?
Book a free audit and get a personalized plan.