Amazon Seller Learning Hub

Documents required, onboarding steps, store setup, listing optimization, PPC and account health. Hum poora kaam sambhal lenge — aap growth par focus karein.

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Documents

REG‑06 GST, PAN, Aadhaar
Bank proof: cheque/statement
Trademark/GS1 for IDs

Onboarding

Seller Central KYC
Business & tax details
MFN start, FBA for winners

Workflow

GST → Bank → Brand Registry
GTIN Exemption for Generic
A+ modules & Storefront

PPC & Health

Auto → exact harvesting
ROAS control: negations
Section 3 appeal format

Documents Required

Amazon Seller Central par register karne ke liye ye core documents aur details ready rakhein. Official GST guidance ke mutabiq, GST registration ke liye PAN, Aadhaar, business address proof, aur bank details ki zarurat hoti hai. Bank details GST ke first login par add kiye ja sakte hain.

GSTIN certificate (REG-06), PAN of proprietor/company, Aadhaar of signatory
Bank account proof: cancelled cheque/passbook first page/bank statement
Business address proof: utility bill or rental agreement matching profile
Email and mobile not previously linked to suspended accounts
Optional: Trademark certificate for Brand Registry; GS1 UPC/EAN for product IDs

Reference: Amazon Seller blog on GST registration and bank details guidance.

Onboarding Steps

Sign up on Seller Central and complete identity verification
Add business details, pickup address and tax information (GSTIN)
Set bank account for settlements and configure return settings
Create first listings: choose MFN (Easy Ship) or FBA as per model
Enable Prime via FBA for top SKUs once weekly orders are consistent

MFN/Easy Ship se shuruaat sahi hoti hai; high-volume winners ke liye FBA transition karein for Prime eligibility and faster delivery.

GST Compliance & Brand Registry Workflow

Simplified path: pehle REG‑06 GSTIN validate karein, phir settlements ke liye bank verification complete, aur final me Brand Registry/GTIN exemption se catalog aur A+ modules unlock karein.

Store Setup

Brand Registry ke baad A+ Content aur Storefront enable karein
Category-wise attribute completeness 95%+ maintain karein
High-res images, infographics, and comparison charts add karein
Buy Box ke liye competitive landed price aur on-time dispatch metrics

GTIN Exemption

Generic brand listings ke liye GTIN exemption use karein. Agar aapke paas GS1 product IDs nahi hain, to eligible categories me ‘I do not have a Product ID’ select karke exemption prapt karein.

Listing Optimization

Keyword research: auto + exact match clustering with long-tails
Titles 180–200 chars, bullets focusing benefits, backend keywords clean
Images: white background, lifestyle, infographics, dimension charts
A+ modules: comparison table, Q&A, branded story for trust lift

Parent–Child Variations

Parent listing me variation theme sahi choose karein (size/color). Wrong grouping se indexing issues aate hain; attributes match hona zaruri hai.

PPC & Growth

Sponsored Products: discovery (auto), harvesting (exact), defense (brand)
Sponsored Brands: headline search with Store link
ROAS/ACoS control via negations, dayparting and budget pacing
Seasonal campaigns: Prime Day, Great Indian Festival

First 30 days me ranking foundational hoti hai. Reviews and in-stock consistency ke saath PPC harvesting aggressively karein.

Account Health & Section 3

Prohibited: sales rank manipulation, incentivized reviews, linked accounts
Inauthentic claims ke liye manufacturer/distributor GST invoice ready rakhein
Appeal structure: root cause, corrective actions, preventive steps
Error 5665 fix: brand name evidence and trademark filing details

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Why EcomSarthi

Hum end-to-end handle karte hain: account setup, brand registry, cataloging, creatives, PPC, operations aur compliance. Aapka focus brand par rahe — hum execution aur growth metrics drive karte hain.

Official Links

Policy‑Safe Claims Wording

Allowed: “Helps improve organization”, “Designed for comfort”, “Results may vary”.

Avoid: “Guaranteed cure”, “Medical outcomes”, “Absolute performance promises”.

Evidence: Benefits ko usage context, materials aur specs se support karein; medical claims avoid karein.

Image Dimensions & Formats

Main image: 1600 px longest side, pure white background
Additional: 1500×1500 px lifestyle, infographics, comparisons
Zoom enabled at ≥ 1600 px

White background aur high resolution se CTR aur indexing improve hoti hai.

Sample Creative Grid

Main

White background, product centered.

Lifestyle

Usage context, scale and benefits.

Infographics

Specs and feature highlights.

Comparison

Model differences and sizing.

A+

Brand story and Q&A modules.

Packaging

Box contents and safeguards.

Category Attribute Matrix

Category	Core Attributes
Home & Kitchen	Material, Capacity, Dimensions, Warranty, Color
Electronics	Model, Specs, Compatibility, Power, Warranty
Fashion	Size, Fit, Fabric, Pattern, Care, Color

Month‑by‑Month Calendar & Budget Ladder

Jan–Feb: New year organization; low‑mid budgets
Mar–Apr: Summer prep; scale winners; add negatives
May–Jun: Travel/outdoor; mid budgets
Jul–Aug: Monsoon essentials; creatives refresh
Sep–Oct: Festive prep; high budgets; stock build
Nov: Peak events; ROI strict; top placements
Dec: Gifting; storytelling; moderate budgets

In‑Depth Returns/RTO Scripts

Wrong item or damaged on arrival

Packaging photos, replacement initiate, inventory QC feedback loop, listing clarity improve karein.

Spec mismatch

Specs aur compatibility clearly highlight; comparison chart add; alternate suggest karein.

Apparel fit exchange

Size chart and model measurements; quick exchange; feedback incorporate; creatives update.