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Brand approvals, fashion catalog standards, attribute completeness, and ads. EcomSarthi aapke saath hai.
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Brand Approval
- GSTIN, PAN, bank, address
- Trademark registration
- Sample catalog & imagery
Attributes & Fit
- Fabric, fit, care details
- Size charts & measurements
- Variation grouping (colors/sizes)
Catalog Standards
- Studio + lifestyle image mix
- Detail close‑ups
- Consistent style codes
Ads & Growth
- Seasonal campaigns
- Pricing consistency
- Returns/RTO reduction
Documents & Approval
- GSTIN, PAN, bank and address proofs
- Trademark for brand approval and protection
- Quality catalog samples with images and size charts
Fashion Attributes & Fit Flow
Catalog Standards
- Images: studio white background + model lifestyle
- Attributes: fabric, fit, wash care, size chart
- Variation grouping and style codes
Ads & Growth
- Seasonal campaigns and influencer support
- Pricing consistency and returns management
Policy‑Safe Claims Wording
Allowed: “Soft fabric”, “Designed for comfort”, “Helps enhance style”.
Avoid: “Guaranteed fit for all”, “Medical outcomes”, “Absolute performance”.
Evidence: Fabric composition, size charts, care instructions ke saath claims present karein.
Image Dimensions & Formats
- Studio: 1500Ă—1500 px front/back/side with white background
- Lifestyle: 1200Ă—1200 px model shots
- Size Chart: clear measurements and fit notes
Sample Creative Grid
Front/Back
Overall garment view.
Details
Fabric/finish close‑ups.
Lifestyle
Model and styling.
Size Chart
Measurements and fit.
Packaging
Box/bag details.
Care
Wash/iron instructions.
Category Attribute Matrix
| Category | Core Attributes |
|---|---|
| T‑Shirts | Fabric, Fit, Neck, Sleeve, Pattern, Length, Occasion, Wash Care, Size, Color |
| Dresses | Fabric, Fit, Neckline, Sleeve, Length, Pattern, Occasion, Lining, Wash Care, Size |
| Footwear | Upper Material, Sole, Closure, Heel Height, Toe Shape, Occasion, Care, Size |
Month‑by‑Month Calendar & Budget Ladder
- Jan–Feb: Basics refresh; low‑mid budgets; catalog testing
- Mar–Apr: Summer styles; scale winners; creatives refresh
- May–Jun: Wedding/occasion; mid budgets; influencer boosts
- Jul–Aug: Monsoon essentials; retargeting; reviews build
- Sep–Oct: Festive prep; high budgets; assortment build
- Nov: Peak; ROI strict; bestseller defense
- Dec: Gifting; storytelling; moderate budgets
In‑Depth Returns/RTO Scripts
Size/fit exchange
Size chart prominent karein, quick exchange offer, feedback capture, listing creatives update.
Color/finish mismatch
Natural light shots add, shade disclaimer, alternate suggest, listing correction.
Damage/defect
Photo evidence, replacement, QC reinforcement, packaging SOP update.
