Purplle Seller Learning Hub

Cosmetics catalog standards, regulatory compliance, creatives and ads. EcomSarthi beauty growth partner.

Official References

Cosmetics me compliance critical hota hai. Neeche ke references se labeling, ingredients aur safety ke rules clear hote hain:

Ingredients disclosure, batch/lot, MRP aur expiry details seller pages par visible hone chahiye.

Documents & Compliance

GSTIN, PAN, bank and address proofs
Trademark/brand authorization letters
Cosmetic compliance: ingredient list, MRP, batch/expiry

Regulatory details listing me visible hone chahiye for trust and approvals.

Compliance & Listing Flow

Onboarding Steps

Business KYC complete karein: GSTIN, PAN, bank statements
Brand authorization/trademark attach karein
Category mapping: skincare, makeup, haircare, personal care
Compliance docs ready: ingredient list, batch/expiry labels
Catalog samples upload karein for QC and imagery standards
Pricing aur inventory planning finalize karein

Catalog Standards

Images: product pack, swatches and lifestyle
Attributes: shade, finish, skin/hair type, ingredients
Usage instructions and benefits bullets

Ads & Growth

Seasonal promotions and bundles
PPC with keyword intent and negative lists
Ratings and returns management

Operations & SLA

On-time handover aur packaging SOP maintain karein
Temperature-sensitive items ke liye storage guidance follow karein
Returns me tamper-evident seals aur QC evidence maintain karein

Batch/Expiry Labeling Checklist

INCI ingredient list clear and complete
Manufacturing and expiry/best-before dates visible
Batch/Lot number match product and listing
Net content and usage instructions
MRP and manufacturer/importer address

Label clarity approvals and customer trust dono improve karta hai.

Premium Imagery Shot‑List

Front and back of pack
Texture close-ups and swatches
Lifestyle usage and before/after where policy-safe
Ingredients highlight and claims call-outs
Usage steps visual guide

Template-Based Listing Fields Map

Shade/Color, Finish/Effect, Skin/Hair Type
Ingredients, Net Quantity/Volume
MRP, Batch No, Expiry Date
Manufacturer, Importer, Country of Origin
Usage Instructions and Benefits

Benchmarked Listing Samples

Title: Vitamin C Face Serum 30ml | Brightening | Paraben‑Free | For All Skin Types

Bullets: 10% Vitamin C; Hyaluronic hydration; Dermatologically tested; Non‑sticky; Visible glow in 14 days.

Attributes: Skin Type: All; Finish: Radiant; Net Qty: 30 ml; Batch: 24VC301; Exp: 12/2026.

Category Attribute Matrix

Category	Core Attributes
Skincare	Skin Type, Concerns, Ingredients, Texture, Net Content
Makeup	Shade, Finish, Coverage, Ingredients, Net Content
Haircare	Hair Type, Concerns, Ingredients, Net Content, Fragrance
Fragrance	Notes, Concentration, Longevity, Net Content

Event Calendar & Budget Pacing

Festive sales: stock build, bundles and creatives refresh
Budget pacing by ROI; negative terms prune regularly
Ratings initiatives pre‑event to lift conversion

Returns/RTO Case Studies

Shade mismatch: Swatch clarity + lifestyle images improve expectation matching; returns drop.

Texture complaints: Ingredients and usage guidance add; better reviews and fewer refunds.

Tamper disputes: Tamper‑evident seals and pack photos resolve claims faster.

Why EcomSarthi

Hum cataloging, creatives, compliance aur PPC ko integrate karke conversion uplift karte hain. Documentation clean hone par approvals fast milte hain.

FAQs

Cosmetics labeling me mandatory details kya hain?

Ingredient list INCI format, batch/lot, MRP, net content, expiry/manufacturing dates, manufacturer/importer details.

Imagery standards kya follow karne hain?

Front, back, close-up texture/swatches, lifestyle, usage steps. Background consistent aur glare-free.

Returns dispute handle kaise karein?

Sealed products ke liye tamper evidence photos, batch match verification, usage claims ke liye policy reference attach karein.

Policy‑Safe Claims Wording

Allowed phrasing: “Helps reduce appearance of dark spots”, “Clinically evaluated on a panel”, “Results may vary based on skin type”.

Avoid: “Cures acne permanently”, “Guaranteed instant fairness”, “Medical outcomes”.

Evidence: Claim ko support karne ke liye ingredient rationale, usage guidance aur before/after only when policy‑safe and non‑medical.

Image Dimensions & Formats

Main: 1500×1500 px, JPEG/PNG, clean white or consistent background

Swatches: 800×800 px grid, color‑accurate

Compression: high quality, minimal artifacts

Color accuracy aur glare control conversion uplift karta hai.

Sample Creative Grid

Front/Back

Pack visibility and mandatory info.

Texture/Swatch

Shade and finish clarity.

Lifestyle

Usage and benefit demonstration.

Ingredients

Key actives and rationale.

Usage Steps

How to apply and frequency.

Compliance

Batch, expiry and MRP clarity.

Month‑by‑Month Calendar & Budget Ladder

Jan–Feb: New year detox; low‑mid budgets; creative refresh
Mar–Apr: Summer skincare; scale winners; add negatives
May–Jun: Sunscreen focus; mid budgets; bundle testing
Jul–Aug: Monsoon haircare; retargeting uplift; mid‑high budgets
Sep–Oct: Festive prep; high budgets; stock build
Nov: Peak events; top creatives; strict pacing
Dec: Year‑end; storytelling; moderate budgets

Budgets ROI targets se pace karein; losers prune; winners scale.

In‑Depth Returns/RTO Scripts

Shade mismatch resolution

Customer ko swatch guide aur return policy explain karein; next purchase ke liye shade matching tips provide karein.

Sensitivity complaint handling

Usage frequency reduce karne ka suggestion; patch test guidance; medical claims avoid; evidence document karein.

Tamper dispute handling

Packing photos share karein; batch verification; sealed status; policy ke according resolution process follow karein.