Sales & Profit
Net sales, fees, ad spend and unit economics.
Ads Performance
ACoS, ROAS, search terms and placements.
Search Visibility
Keyword ranks, CTR and listing health.
Inventory & Supply
Stock cover, OOS risk and replenishment.
Cohorts & Repeat
Repeat rate, CAC payback and lifecycle.
Buy Box & Pricing
Win rate, price changes and competition.
Returns & Quality
Return rate, reasons and QC actions.
Account Health
Violations, appeals and risk watch.