Join EcomSarthi WhatsApp Channel Daily seller updates, marketplace alerts, free tools and launch offers. Follow Now
500+ Sellers Managed ⭐ 4.8/5 Rating

Amazon PPC Management Services India

Cut ACoS from 34% → 11%. Grow Amazon & Flipkart ad sales without burning budget. Data-driven campaigns managed by India's top ecommerce ads team.

✓ ACoS reduced avg 34%→11% ✓ Flipkart Ads included ✓ Weekly reports ✓ No % of spend commission
Get Free PPC Audit View Pricing
✓ Amazon Sponsored Products ✓ Amazon Sponsored Brands ✓ Amazon DSP ✓ Flipkart Sponsored Listings ✓ Myntra Ads ✓ Meesho Ads

Why Most Amazon PPC Campaigns Fail

88% of Indian sellers who manage their own Amazon ads either overspend with no ROI or underspend and miss sales. The most common mistakes:

🚫

No Negative Keywords

Amazon broad match shows your ad for irrelevant queries. Without negatives, 40–60% of spend is wasted on zero-converting clicks.

📉

Auto Campaigns Left Untouched

Auto campaigns are for keyword discovery, not scaling. Leaving them running at full budget without mining search terms bleeds money.

💸

Same Bid for All Keywords

Top-funnel awareness keywords and bottom-funnel buying keywords need different bids. Flat bidding means you overpay for clicks that never convert.

📊

Ignoring Placement Modifiers

Top of search placements convert 3–5× better than rest of search. Not using placement adjustments leaves the best real estate to competitors.

🗂️

No Campaign Structure

Mixing all products in one auto campaign makes it impossible to read data, allocate budget, or scale winners.

📋

Not Tracking True Profitability

High ROAS looks great until you subtract COGs, fees, and shipping. We track true net margin per ASIN, not just ad metrics.

Our Amazon PPC Management Process

A proven 6-step system used across 500+ seller accounts

1

Week 1–2

Account Audit & Campaign Teardown

We audit every campaign, ad group, keyword, and placement. We identify wasted spend, missing negatives, bid errors, and structure problems. You get a written audit report.

2

Week 2–3

Campaign Restructure

We rebuild campaigns with clear structure — separate auto/broad/exact campaigns per product line. Each ASIN gets its own campaign, making budget control and data reading accurate.

3

Week 3–4

Keyword Research & Negative Mining

We download all search term reports from the last 90 days. We extract winner keywords to exact campaigns, add 200–500 negative keywords to stop waste, and add long-tail gold keywords your competitors miss.

4

Month 2

Bid Optimisation & Placement Tuning

We run weekly bid sweeps using a target ACoS formula per ASIN. Placement modifiers are set for top-of-search, product pages, and rest-of-search independently.

5

Month 2–3

Scaling Winners

As ACoS drops, we increase budget on converting keywords. We launch Sponsored Brand and Sponsored Display campaigns for brand visibility. New keyword clusters are tested systematically.

6

Ongoing

Reporting & Strategy

Weekly email reports (spend, ROAS, ACoS, sales delta). Monthly strategy call. Quarterly competitive audit. We flag new opportunities (DSP, deals, coupons) proactively.

Ad Formats We Manage

Full coverage across Amazon & Flipkart ad products

Amazon Sponsored Products

Most used ad type. Your individual product appears in search results and product pages. Keyword targeting + product targeting. Best for direct sales conversion.

  • ✓ Keyword targeting
  • ✓ Auto + manual campaigns
  • ✓ Placement control
  • ✓ Bulk bid management

Amazon Sponsored Brands

Banner ads featuring your brand logo + 3 products + custom headline. Drives brand awareness and category dominance. Requires Brand Registry.

  • ✓ Brand Registry required
  • ✓ Headline + video formats
  • ✓ Custom landing page
  • ✓ Store link integration

Amazon Sponsored Display

Retargeting + audience targeting. Reach buyers who viewed your listing or similar products — on and off Amazon.

  • ✓ Retargeting past viewers
  • ✓ Audience interest targeting
  • ✓ Off-Amazon display
  • ✓ ASIN-level targeting

Amazon DSP

Programmatic display on Amazon owned sites and 3rd party publishers. Premium targeting. Min ₹1.5L/month budget.

  • ✓ Demand-side platform
  • ✓ Premium audience segments
  • ✓ Video ad formats
  • ✓ Full funnel coverage

Flipkart Sponsored Listings

Flipkart equivalent of Amazon Sponsored Products. CPC model, search placement, and product page ads.

  • ✓ Search top position
  • ✓ Product page ads
  • ✓ Category targeting
  • ✓ Bid management

Meesho / Myntra Ads

Emerging ad platforms with lower CPCs and high intent audiences. Early mover advantage for brands.

  • ✓ Low competition now
  • ✓ High ROI window
  • ✓ Seller panel ads
  • ✓ Growing inventory

What You Get in 90 Days

Real results from real EcomSarthi clients across categories

34% → 11%
ACoS Reduced
Average across 500+ accounts
1.8× → 5.4×
ROAS Improved
3× average improvement
-60%
Wasted Spend Cut
In first 30 days
+145%
Ad Sales Growth
At lower cost-per-sale

Case Study — Electronics Seller, Delhi

From ₹2.8L/month ad spend at 38% ACoS to ₹4.1L spend at 9.8% ACoS in 90 days

Challenge

Running 45 auto campaigns with no negatives. Spending ₹2.8L/month with 38% ACoS. Most spend on irrelevant queries.

What We Did

Rebuilt campaigns: 3 auto + 12 manual exact + 8 phrase per category. Added 800+ negatives. Set placement mods for top-of-search.

Result (90 Days)

ACoS: 38% → 9.8%. Ad sales: +62%. Total revenue: +185%. Monthly ad spend optimized to ₹4.1L generating 3× the attributed sales.

Amazon PPC Management Pricing India

Flat monthly fee — no % of ad spend commission ever. Transparent, performance-focused.

Starter

For sellers spending ₹15K–₹75K/month on ads

₹8,000/mo

  • ✓Up to 3 ad accounts (Amazon OR Flipkart)
  • ✓Campaign audit + full restructure
  • ✓Weekly bid optimisation
  • ✓Monthly report + 1 strategy call
  • ✓Max 100 SKUs managed
  • ✓Email + WhatsApp support
Start Free Audit
Most Popular

Growth

For sellers spending ₹75K–₹3L/month

₹18,000/mo

  • ✓Amazon + Flipkart ads (both)
  • ✓Campaign audit + full restructure
  • ✓Twice-weekly bid optimisation
  • ✓Weekly reports + 2 strategy calls
  • ✓Up to 500 SKUs
  • ✓Sponsored Brands management
  • ✓Placement optimization
  • ✓Priority WhatsApp support
Start Free Audit

Scale

For sellers spending ₹3L+/month

Custom

  • ✓All platforms: Amazon, Flipkart, Myntra, Meesho
  • ✓Advanced campaign architecture
  • ✓Daily bid management
  • ✓Daily performance dashboards
  • ✓Unlimited SKUs
  • ✓Amazon DSP (if eligible)
  • ✓Dedicated account manager
  • ✓On-call strategy support
Get Quote

Frequently Asked Questions

What is Amazon PPC Management? ▾
Amazon PPC (Pay-Per-Click) management involves creating, optimising, and scaling Sponsored Products, Sponsored Brands, and Sponsored Display ad campaigns on Amazon. A managed PPC service ensures your ad spend generates maximum return by continuously refining bids, targeting, match types, negative keywords, and campaign structure.
How much does Amazon PPC management cost in India? ▾
EcomSarthi charges a flat monthly management fee based on your ad spend. There are no hidden commissions on ad spend. Fees typically start at ₹8,000/month for sellers spending ₹15,000–₹50,000/month on ads. Contact us for a custom quote.
What ACoS (Advertising Cost of Sale) can I expect? ▾
Most new clients come to us with ACoS between 28–45%. Our target is bringing ACoS below 15% within 60–90 days, while maintaining or growing sales volume. For highly competitive categories, target ACoS may be 18–22%.
Do you manage Flipkart ads too? ▾
Yes. EcomSarthi manages both Amazon and Flipkart ad campaigns. Flipkart Sponsored Listings work on a similar CPC model. We handle campaign setup, keyword targeting, bid management, and performance reporting for Flipkart ads.
How long before I see results from PPC management? ▾
You will see measurable improvements within 2–3 weeks as we restructure campaigns and add negative keywords. Significant ACoS reduction usually shows by week 6–8. Full scaling and brand share growth happens in 90–120 days.
Can you manage Amazon DSP (Demand-Side Platform)? ▾
Yes, for qualified sellers with ₹5 lakh+ monthly ad budgets. Amazon DSP allows programmatic advertising beyond Amazon (display ads on third-party websites). Minimum spend for DSP is typically ₹1.5 lakh/month.
What reporting do you provide? ▾
Weekly performance reports showing spend, ROAS (Return on Ad Spend), ACoS, impressions, clicks, CTR, and sales by campaign and ASIN. Monthly strategic review calls to discuss category trends, budget reallocation, and new keyword opportunities.
Will you need access to my Amazon Seller Central? ▾
Yes, we need view + advertising access to your Amazon Seller Central (you can grant this under User Permissions without sharing your main password). We never need payment details or the ability to close your account.

Ready to Cut Your ACoS and Grow Amazon Sales?

Get a free PPC account audit — we'll show you exactly where your budget is leaking and how to fix it within 30 days.

Get My Free PPC Audit →

No obligation · Response within 2 hours · 500+ accounts managed