Ajio Seller Learning Hub

Brand approvals, catalog standards, attributes and operations. EcomSarthi fashion growth partner.

Get Free Marketplace Guidance

Ajio Knowledge — Premium Tiles

Brand Approval

Trademark/auth letters
Sample catalog
Imagery standards
Myntra catalog standards

Catalog & Attributes

Studio + lifestyle mix
Fabric/fit/care complete
Style codes/variations

Fulfillment

On‑time handover
Packaging SOPs
Damage prevention

Returns & Growth

Rating improvement
Dispute handling
Seasonal campaigns
Flipkart F‑Assured criteria

Documents & Approval

GSTIN, PAN, bank and address proofs
Trademark for brand approval
Catalog samples and imagery standards

Premium Onboarding Flow

Catalog Standards

Studio + lifestyle images
Fabric, fit, wash care, attributes completeness
Style codes and variations

Operations & Growth

On-time handover and packaging SOP
Returns management and rating improvement

Policy‑Safe Claims Wording

Allowed: “Soft fabric”, “Designed for comfort”, “Helps elevate look”.

Avoid: “Guaranteed fit for all”, “Absolute performance claims”, “Medical outcomes”.

Evidence: Fabric composition, care instructions, size charts ke saath benefits present karein.

Image Dimensions & Formats

Studio: 1500×1500 px, white/neutral background
Lifestyle: 1200×1200 px model/context shots
Details: fabric/finish macro; size chart overlays

Sample Creative Grid

Front/Back

Overall garment view.

Details

Fabric/finish close‑ups.

Lifestyle

Model styling/context.

Size Chart

Measurements and fit.

Packaging

Box/bag details.

Care

Wash/iron instructions.

Category Attribute Matrix

Category	Core Attributes
Men’s Shirts	Fabric, Fit, Collar, Sleeve, Pattern, Length, Occasion, Wash Care, Size, Color
Women’s Tops	Fabric, Fit, Neckline, Sleeve, Length, Pattern, Occasion, Wash Care, Size, Color
Accessories	Material, Dimensions, Closure, Color, Warranty, Usage, Care

Month‑by‑Month Calendar & Budget Ladder

Jan–Feb: Basics refresh; low‑mid budgets; catalog testing
Mar–Apr: Summer styles; scale winners; creatives refresh
May–Jun: Wedding/occasion; mid budgets; influencer boosts
Jul–Aug: Monsoon essentials; retargeting; reviews build
Sep–Oct: Festive prep; high budgets; assortment build
Nov: Peak; ROI strict; bestseller defense
Dec: Gifting; storytelling; moderate budgets

In‑Depth Returns/RTO Scripts

Size/fit exchange

Size chart prominent, quick exchange enable, feedback capture, creatives update.

Color/finish mismatch

Natural light images, shade disclaimers, alternate suggestion, listing correction.

Damage/defect

Photo evidence, replacement, QC reinforcement, packaging SOP update.