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Brand approvals, cosmetics catalog attributes and operations. EcomSarthi beauty growth partner.
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Brand Approval
- Trademark/auth letters
- Compliance docs ready
- Sample catalog
Compliance
- Ingredients & allergens
- MRP, batch, expiry
- Usage directions
- Purplle cosmetics compliance
Catalog
- Product + swatches
- Texture + lifestyle
- Shade/finish clarity
Ops & Claims
- Temp‑safe packaging
- Returns/rating mgmt
- Policy‑safe wording
Documents & Approval
- GSTIN, PAN, bank and address proofs
- Trademark and brand authorizations
- Cosmetics compliance: ingredients, MRP and batch details
Compliance & Listing Flow
Catalog Standards
- Images: product + swatches + lifestyle
- Attributes: shade, finish, skin type, ingredients
- Regulatory details and expiry
Operations & Growth
- Packaging SOP and temperature-sensitive handling
- Returns and rating management
Policy‑Safe Claims Wording
Allowed: “Dermatologically tested where applicable”, “Helps hydrate”, “Results may vary”.
Avoid: “Guaranteed cure”, “Medical outcomes”, “Absolute performance promises”.
Evidence: Ingredients list, usage directions, patch test notes ke saath benefits present karein.
Documents & Approval
- Main: 1500Ă—1500 px, white background
- Additional: product, swatches, texture, lifestyle
- Compliance: ingredients, MRP, batch and expiry close‑ups
Sample Creative Grid
Product
Front/angled views.
Swatches
Shade/finish clarity.
Texture
Texture/usage visuals.
Ingredients
Label close‑ups.
MRP/Batch
Compliance shots.
Lifestyle
Use context.
Category Attribute Matrix
| Category | Core Attributes |
|---|---|
| Lipstick | Shade, Finish, Coverage, Ingredients, Net Quantity, MRP, Batch, Expiry, Skin Type, Usage |
| Serum | Skin Concern, Key Ingredients, Concentration, Net Quantity, MRP, Batch, Expiry, Usage, Patch Test |
| Haircare | Hair Type, Key Ingredients, Net Quantity, MRP, Batch, Expiry, Usage, Care |
Month‑by‑Month Calendar & Budget Ladder
- Jan–Feb: Essentials; low‑mid budgets; catalog testing
- Mar–Apr: Summer skincare; scale winners; creatives refresh
- May–Jun: Wedding/occasion looks; mid budgets; influencer boosts
- Jul–Aug: Monsoon hair/skin; retargeting; reviews build
- Sep–Oct: Festive prep; high budgets; assortment build
- Nov: Peak beauty events; ROI strict; bestseller defense
- Dec: Gifting; storytelling; moderate budgets
In‑Depth Returns/RTO Scripts
Allergy/irritation report
Discontinue advice, patch test note, replacement/alternate suggest, ingredients clarity update.
Shade mismatch
Swatch guides, natural light images, alternate shade suggest, listing correction.
Short‑dated/expiry concern
Batch/expiry photos, replacement initiate, sourcing QC improve, compliance shots add.
